E-E-A-T used to be about Google rankings. Now it decides whether AI mentions you at all.

E-E-A-T was already the bar for organic rankings. It's now the entry requirement for AI citation, and the standard is stricter, because AI can only infer credibility from what's actually written on the page.
AI can't feel your expertise. It reads signals: a named author, a verifiable background, first-hand examples with real outcomes, attribution to original research, and mentions on external crawlable sources.
Content without author attribution is anonymous to an AI model. Content without specific examples reads as generic. Content without external mentions has no corroboration signal to lean on.
And the technical layer matters just as much. A page that loads slowly, has poor crawl depth, or blocks JS rendering is effectively invisible, not just to Google, but to every AI training pipeline that draws from high-authority web snapshots.
A. Named author with a verifiable professional context
B. First-person examples with specific, measurable outcomes
C. Data attributed to original sources, not paraphrased generically
D. Schema markup, FAQ, Article, Organisation
E. Anonymous authorship, deprioritised by default
F. Slow load, poor crawl depth, not in the game at all
GEO isn't a separate strategy from technical SEO. It's the same hygiene, held to a higher standard.